10 Essential Tips for Making the Most From Your Estate Sale

A quick guide to generating the most money from an estate sale!

Lynn Shivers - Owner | Savy Estate Sales

Facing an estate sale can feel overwhelming, especially when you're managing it from hundreds of miles away. The emotional stress of sorting through a lifetime of memories, coupled with the time pressure of clearing out a property, can be immense. Add to that the fear of undervaluing precious items and potentially leaving money on the table, and it's easy to feel lost. As adult children tasked with handling their aging or deceased parents' belongings in Atlanta and North Georgia homes, you're likely juggling your own busy lives with this significant responsibility.

You're not alone. Many families in metro Atlanta and beyond face this exact challenge. But there's good news: with careful planning and the right approach, you can maximize profits from your estate sale while minimizing stress. These 10 expert estate sale tips will guide you through the process, ensuring you honor your loved ones' legacy while achieving the best possible financial outcome. Whether you're looking for estate sale advice or a comprehensive estate sale checklist, this guide will provide the tools you need.

Tip 1: Start Early - Don't Rush the Process

Why Timing Matters for Maximum Profits:
Rushing into an estate sale is one of the biggest estate sale mistakes to avoid. Proper preparation is key to attracting serious buyers and achieving optimal prices. According to industry experts, a well-planned estate sale can significantly increase your returns.

Recommended Timeline (6-8 Weeks Ideal):
Ideally, you should allocate 6-8 weeks for estate sale planning. This allows ample time for:

  • Sorting and Decluttering: Thoroughly assess all items and decide what to include in the sale.

  • Research and Appraisal: Identify and appraise valuable items (more on this in Tip 2).

  • Company Selection: Choose the right Atlanta estate sale company (see Tip 3).

  • Marketing and Advertising: Create a compelling marketing strategy to attract buyers (Tip 6).


What Happens When You Rush vs. Plan Ahead:

  • Rushed Sale: Undervalued items, missed opportunities, lower attendance, and reduced profits.

  • Planned Sale: Properly priced items, targeted marketing, higher attendance, and maximized profits

Actionable Insight: Don't underestimate the time required for effective estate sale preparation. Starting early allows you to make informed decisions and avoid costly mistakes.

Tip 2: Research and Appraise Valuable Items First

Identify Potential High-Value Pieces (Antiques, Jewelry, Art):
Before you start pricing everything, take the time to identify potential high-value items. These often include:

  • Antiques: Furniture, collectibles, and decorative items from previous eras.

  • Jewelry: Gold, silver, diamonds, and other precious stones.

  • Art: Paintings, sculptures, and prints by known artists.

When to Hire Professional Appraisers:
For items you suspect are valuable, hiring a professional appraiser is a wise investment. While appraisals can cost between $300-$600 per item, it's often worthwhile for pieces with potential values exceeding $1,000. A professional appraiser, or a qualified estate sales company can give you an accurate valuation, ensuring you don't sell valuable items for less than they're worth.

Common Items People Undervalue:

  • Vintage Toys: Collectible toys can be surprisingly valuable.

  • First Edition Books: Rare books can fetch high prices.

  • Mid-Century Modern Furniture: This style is highly sought after.

  • Original Artwork: Even by lesser-known artists, can have significant value.

Actionable Insight: Don't assume you know the value of everything. Invest in professional appraisals for potentially valuable items to maximize estate sale profits.

Tip 3: Choose the Right Estate Sale Company

Red Flags to Avoid in Estate Sale Companies:
Selecting the right estate liquidation company is crucial. Be wary of companies that:

  • Offer Unrealistic Promises: Be skeptical of companies that guarantee unrealistic prices or timelines.

  • Have Poor Reviews: Check online reviews and ask for references.

  • Lack Insurance: Ensure the company has adequate insurance coverage.

Questions to Ask Potential Companies:

  • "How long have you been in business?"

  • "Can you provide references from past clients?"

  • "What is your commission structure?"

  • "What marketing strategies do you use?"

  • "How do you handle unsold items?"

Why Local Atlanta Expertise Matters:
Choosing a company with local North Georgia estate sale expertise is essential. They understand the local market, buyer preferences, and effective marketing channels. A company familiar with the Atlanta area will know how to price items competitively and attract the right buyers.

Actionable Insight: Take your time to research and interview multiple professional estate sale advice companies before making a decision. Local expertise and a proven track record are key.

Tip 4: Declutter and Organize Strategically

What to Remove Before the Sale:
Before you start pricing items, remove anything you don't want to sell. This includes:

  • Personal Documents: Tax returns, bank statements, and other sensitive documents.

  • Family Heirlooms: Items you want to keep within the family.

  • Items of Sentimental Value: If you're not ready to part with something, remove it.

How to Group Similar Items:
Organize items into logical groupings to make it easier for buyers to browse. For example:

  • Kitchenware: Group pots, pans, dishes, and utensils together.

  • Furniture: Arrange furniture in room-like settings.

  • Clothing: Organize clothing by size and type.

Creating Appealing Displays:
Presentation matters. Make your estate sale more appealing by:

  • Cleaning Items: Dust and clean items to make them more presentable.

  • Using Tablecloths: Cover tables with clean tablecloths to create a more professional look.

  • Adding Lighting: Ensure adequate lighting to showcase items.

Actionable Insight: Strategic decluttering and organization make your estate sale more appealing to buyers, leading to higher sales.

Tip 5: Price Items to Move - But Not Too Low

Pricing Psychology for Estate Sales:

Estate sale pricing is a delicate balance. You want to price items to sell, but you also don't want to undervalue them. Remember that buyers are looking for bargains, but they also want quality items. Professional estate sale companies typically price items at 30-60% of their fair market value [12].

When to Mark Higher vs. Lower:

  • Higher: Unique, rare, or highly sought-after items.

  • Lower: Common household items, clothing, and items in poor condition.

Day-of-Sale Pricing Strategies:

  • Day 1: Full price (or slightly discounted).

  • Day 2: 25% off.

  • Day 3 (if applicable): 50% off.

Actionable Insight: Use a dynamic pricing strategy to encourage sales throughout the estate sale. Be willing to negotiate, but don't give away valuable items for next to nothing.

Tip 6: Market to the Right Buyers

Where Serious Estate Sale Buyers Look:
Serious estate sale buyers are actively searching for sales. Make sure your sale is visible in the right places:

  • Online Estate Sale Websites

  • Social Media: Facebook, and other platforms.

  • Local Classifieds: Craigslist and local newspapers.

Importance of Professional Photography:
High-quality photos are essential for attracting buyers. Use clear, well-lit photos to showcase your best items.

Social Media and Online Marketing:

  • Create a Facebook Event: Share details about the sale, including photos and descriptions.

  • Use Instagram: Post photos of featured items and use relevant hashtags.

  • Email Marketing: Send emails to your subscriber list.

Actionable Insight: Effective marketing is crucial for attracting serious buyers to your estate sale. Invest in professional photography and utilize online platforms to reach a wider audience.

Tip 7: Prepare Your Home for Heavy Traffic

Security Considerations:

  • Remove Valuables: Store valuable items in a secure location.

  • Hire Security: Consider hiring security personnel for larger sales.

  • Use Signage: Clearly mark areas that are not for sale.

Protecting Areas Not for Sale:

  • Close Off Rooms: Prevent access to private areas of the home.

  • Use Tape and Signage: Clearly mark boundaries.

Managing Parking and Flow:

  • Provide Adequate Parking: Ensure ample parking space for attendees.

  • Direct Traffic: Use signs to direct traffic flow.

  • Control Entry: Limit the number of people inside the house at one time.

Actionable Insight: Prepare your home for heavy traffic to ensure a safe and organized estate sale.

Tip 8: Plan for Different Types of Buyers

Early Bird Collectors vs. Bargain Hunters:

  • Early Birds: Serious collectors who are willing to pay full price for valuable items.

  • Bargain Hunters: Looking for the best deals and are willing to wait for discounts.


Dealer Relationships:
Establish relationships with local dealers who may be interested in specific items.

End-of-Sale Strategies:

  • Offer Deeper Discounts: Encourage sales by offering significant discounts on the final day.

  • Bundle Items: Group items together to create package deals.

Actionable Insight: Cater to different types of buyers by offering a variety of items and pricing strategies.

Tip 9: Have a Plan for Unsold Items

Donation Options:

  • Local Charities: Donate unsold items to local charities.

  • Goodwill and Salvation Army: Popular donation options.

Consignment Possibilities:

  • Consignment Shops: Sell items through consignment shops.

  • Online Consignment: Utilize online consignment platforms.

Disposal Services:

  • Junk Removal: Hire a junk removal service to dispose of unwanted items.

Actionable Insight: Have a plan for unsold items to avoid being stuck with unwanted belongings after the estate sale.

Tip 10: Document Everything for Taxes and Records

What Records to Keep:

  • Sales Receipts: Keep detailed records of all sales.

  • Expense Receipts: Track all expenses related to the estate sale.

  • Appraisal Reports: Retain copies of all appraisal reports.

Tax Implications:

  • Estate Taxes: Estate sales may have tax implications. Consult with a tax professional.

  • Sales Taxes: Understand your state's sales tax requirements.

Estate Documentation Requirements:

  • Probate Court: If the estate is in probate, you may need to provide documentation to the court.

Actionable Insight: Maintain thorough records of all transactions and expenses to ensure compliance with tax and legal requirements.

Bonus Tip: Let Savvy Estate Sales Manage All of This for You!

These 10 essential estate sale tips, will definitely help you navigate the complex process of liquidating your loved ones' belongings with confidence. But there is a better way...Hire a professional estate sales company who can help you make the most of your sale.

From helping you with early planning guides, managing with professional expertise, and providing strategic marketing to drive buyer to your door, using an estate sale company is how to get most money from estate sale. While the emotional challenges can be significant, a well-executed estate sale can provide financial relief and honor your family's legacy.

Ready to get started? Contact Savvy Estate Sales for your free consultation. We understand the unique challenges faced by adult children managing long distance estate sale situations and are committed to providing expert solutions with genuine Southern care.

For help with your next estate sale
contact Lynn at 949-221-1112.

Savvy Estate Sales, is a trusted and experienced, full-service estate sale solutions for families throughout Atlanta and North Georgia. Whether you're an adult child managing a parent's estate from out-of-state, a senior downsizing to assisted living, or handling probate requirements, we make the estate sale process easier—from initial consultation to final sold.